Set these five automated sequences once and they will quietly generate 25-35% of your store's revenue on autopilot, forever.
Welcome series — turn strangers into buyers
Four emails over seven days: brand story, best-sellers, social proof, and a soft first-purchase offer. This flow consistently converts 8-12% of subscribers into first-time customers within their first week.
Abandoned cart — win back lost revenue
Three touches at one hour, twenty-four hours, and seventy-two hours. Show the exact items left behind, add one social-proof snippet, and reserve any discount for the final email. Expect 8-15% recovery, minimum.
Post-purchase — build repeat customers
Order confirmation, shipping notice, delivery follow-up, then a review request seven days later. This flow drives your second-order rate — the single biggest predictor of long-term store profitability.
Win-back — reactivate sleeping subscribers
Anyone who has not opened in 60 days gets a three-email 'we miss you' sequence with a strong incentive. Reactivating an old subscriber costs zero and often outperforms cold acquisition by 5-10x on ROAS.
Weekly broadcast — stay top of mind
One thoughtful email every week: a story, a tip, a new arrival. Consistency compounds — stores that email weekly for a year almost always outperform stores that batch-send during launches only.
