Skip the fluff. These are the five moves that consistently move revenue for stores under $1M — ranked by effort-to-impact ratio.
Capture email at first visit
A well-designed exit-intent popup with a real incentive (10% off, free shipping, or a genuinely useful guide) converts 3-5% of visitors into subscribers. Email is the only channel you truly own — build the list before you need it.
Bundle complementary products
AOV climbs immediately when customers see the value in multi-item deals. Pair a hero product with two accessories at a 10-15% discount versus buying separately. Test the bundle on the product page, cart page, and post-purchase upsell.
Invest in real product photography
Photography is still the single biggest lever for product-page conversion. Two rounds of images — clean studio shots plus lifestyle in-context — can lift add-to-cart rates by 20-40%. Hire the shoot before you hire the ads.
Automate the abandoned-cart flow
A three-email sequence at 1h, 24h, and 72h consistently recovers 8-15% of otherwise lost revenue. Include the exact cart, one honest reason to come back, and a small incentive only on the third message.
Ship a loyalty program that rewards behaviour
Points for reviews, referrals and repeat purchases turn one-time buyers into a compounding revenue base. Keep the earning simple and the rewards visible — complexity kills participation faster than anything else.
