Walk through your store like a first-time customer with this five-checkpoint audit and fix the leaks that quietly cost you sales every day.
Time your homepage load on 4G
Anything over three seconds bleeds mobile customers. Throttle your connection in Chrome DevTools and time it honestly. Compress hero images, defer non-critical scripts, and remove any app you have not touched in six months.
Rewrite your top product page above the fold
Customer scans in three seconds: hero image, product name, price, primary benefit, one review snippet, add-to-cart. If any of those are missing or below the fold on mobile, you are losing sales you never even see.
Simplify your checkout to one screen
Every extra field cuts conversion by 5-10%. Kill any field you do not truly need. Offer guest checkout by default. Add Apple Pay and Google Pay — one tap purchases can lift mobile conversion by 30% or more.
Add real social proof, not fake urgency
Real reviews with photos, honest star counts, and press mentions all build trust. Fake countdown timers, ghost-visitor pop-ups, and stock scarcity lies destroy it. Trust compounds; tricks decay fast, and customers can smell them.
Test the recovery — email yourself an abandoned cart
Actually go through the flow as a customer. Is the email on time, on brand, and easy to complete on a phone? Half of stores have flows that quietly broke months ago and no one on the team noticed.
